|
LoweGroup's Services
Personalized service is provided for each client. We base
every client relationship on the most important communication skill
of all—listening. After learning all the facts, we’ll
help you build a results-oriented plan. Even if you have
a limited budget, we can help you use the tactics that will get
the biggest "bang for your buck." Clients benefit from
our experience and originality. We'll help you create a first impression
and persuade your target to take action.
Communications/public relations/ marketing consulting
We'll analyze your target audience and their needs and desires
then help you determine the most effective strategies for reaching
them with your key messages. Whether you are looking for a comprehensive
plan or a few new ideas, we will use our experience to outline the
tools and tactics that can work for you. And we'll help you tie
it all together to ensure consistency.
Media relations/public relations
We will guide you in determining what news is appropriate to disseminate
to the media, and how to get reporters' attention. We'll assist
you with techniques other than the standard news release and we'll
help you target your message to the right media. We'll also help
you prepare for media interviews so that you can stay in control
of your message.
Electronic communications
Cost-effective Internet strategies are provided, from Web sites
to e-newsletters to electronic press kits that build the traffic
you’re looking for. Services include site planning, custom
designs, Web site development and expansion, copy development and
critiquing of current sites. Writing for the Web requires a different
approach than other promotional writing. We will develop concise
copy and content your customers will quickly grasp and act upon.
Writing and editing, ghost writing
Crisp writing is aimed at your target audience to get your message
across effectively, whether the medium is your Web site or company
newsletter. Ghost writing assistance is provided, for example if
you require assistance writing an article for your trade magazine
or for a company newsletter.
Collateral development
We'll recommend formats for marketing pieces and handle the entire
process from writing and design to print and mail coordination.
Our designs get attention, but they are centered on getting results.
We only recommend the tools that we think will help you meet your
business goals. Don’t do things they way you’ve always
done them; take a fresh approach. It can improve your image and
can even save you money!
From concepts to writing and printing, you’ll receive high-class
results at reasonable prices.
Examples include:
- Corporate identity materials, such as logo and stationery
- Electronic and print media
- Marketing pieces i.e. Brochures, advertisements, flyers, newsletters,
magazines, folders, annual reports, press kits, posters, etc.
Media relations/ media training
We’ll develop positive relationships with the media on your
behalf, write and distribute newsworthy press releases and pitch
your story angles to the right members of the press. We’ll
also provide you with training for media interviews to stay positive
and “on message.”
Crisis planning
Organizations with crisis plans in place are shown to suffer less
damage to their reputations and bottoms lines than those without
one. Don’t wait for the inevitable crisis to strike without
being prepared! We can help you develop a plan.
Event management
Services include special event planning and coordination, event
publicity and community outreach activities. Learn how to use your
sponsorship and event investments for the biggest impact.
Electronic and print presentation development
Say it with the right presentation tools, from content to design.
Lack of money is no obstacle. Lack of an idea is
an obstacle.
--Ken Hakuta |
